Why do you need a buyer character

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let's look at some of the best B2B SEO strategies that can help you easily reach your customers and have them come to you saying, "Hey, I want to buy this! Create a Buyer Persona The Buyer Persona is a . This representation is created by collecting data from existing customer profiles and market/competitor research.  Because a buyer persona gives you a deep dive into the minds of your customers and allows you to understand their needs, budget, and buying behavior. If you don't know where to start, here are some factors that will allow you to create a buyer persona: • Demographics: Gender, age, income, etc. • behavior: Consider customer interactions with your brand, their buying patterns in your physical stores (if any), their preferred communication channel, etc. • Objectives: Understand the search intent of your audience and, more importantly, what need your product/service fulfills for them.


Pay attention to their weak points. • Budget: Understand what your target Australia Phone Number List audience is able or prepared to spend. A detailed buyer persona will help you create a precise market segment for your product/service. In fact, according to Braze Magazine, a targeted audience gets 200% more conversions than a broad audience. Understand Your Sales Funnel Talk to your sales team, collaborate with your sales/marketing executive, and understand your . Consider at which stage customers buy, at which stage they enter, what is the biggest exit point, and more. Dig deep into your sales data and analytics and find answers to questions like: average time to purchase, retention rate, departing customers return, etc. With that knowledge, you can start your SEO keyword research with confidence. An optimized sales funnel can help you minimize returns, increase conversions, and also give you the opportunity to engage after the sale.




Do Extensive Keyword Research If you want to get maximum results from your B2B SEO strategy, you need to spend a lot of time and effort. Mainly, focus on the queries of your target customers and find low competition keywords around those queries. Multiple keyword research tools are available in the market such as , Ahrefs, Spyfu, Mangools, Keywords, Ubersuggest, and more. You can use any tool you want. This is how you can find relevant keywords for your B2B SEO marketing strategy. Enter a seed keyword: a broad search term that best represents your niche. For example, "sales funnel builder". You can create topic/keyword groups according to keyword intent. Search intent falls mainly into four categories: • Informational: Users want to learn more about something(eg "what is a sales funnel builder.