Both are important for SEO

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Recommend you read this article 100 Killer Ideas For Your Social Media Content . 2 – Friends and followers are what really matters. As a Marketer, it's natural to try to justify everything with numbers. To make a campaign profitable, you need to get value that exceeds your costs, but the value of social media is a bit abstract. As a result, many amateur social marketers turn to the only numbers they have – metrics including “likes” and followers.
  
That they believe directly correlate with a campaign's success. However, keep in mind that not everyone who “likes” your page actually likes your brand, and a follower might not even read what you Job Function Email List post. Look for engagement metrics rather than just turning to these fluff numbers, and favor the quality of your audience over quantity. 3 – If you have a Facebook page you don't need a website. Social media and website are not the same thing, but sides of the same coin that work in symbiosis.  and are greater than the sum of their parts.



A website can do things that a Facebook page can't and vice versa. Maintaining a business website is essential, even with a robust Facebook page. Share content from your website to your Facebook page and connect all your social accounts to the website: keeping all online entities connected and interconnected is not only good for SEO, but also for more coherent and cohesive communication . 4 – Social media is a necessity, not a path to new customers.