We can now get more technical

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These are companies that position themselves in the brand recall and top of mind phase of David Allen Aaker's pyramid. 5) Three lean strategies to start building Brand Awareness If you have to start doing Brand Awareness you will certainly have understood that initially you will have to invest without immediately expecting an economic return.

Having said that, I have selected three lean strategies for you to start building Brand Awareness, while being careful with your expenses . · Take advantage of advertising where it "costs little" Today Job Function Email List you no longer need to spend a lot to appear in a magazine, put up billboards in the street, advertise yourself on the radio or television.



The Internet has given everyone the opportunity to advertise with a budget of a few hundred euros per month, hitting an increasingly precise target of people potentially targeted with your offer. SEM is the acronym for search engine marketing and indicates the set of activities you can adopt to increase the visibility of your brand via search engines. SMM is the acronym for social media marketing and indicates.