Put yourself in your target customer’s

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It involves understanding the trifecta of volume, difficulty, and intent. Volume tells you how often people search for specific keywords. Difficulty gauges the competition you’ll face. Intent reveals the underlying purpose of user searches. Clarifying how to use these three data points will help you create a crystal-clear keyword strategy for your business. Understanding keyword volume Keyword volume represents the number of times a keyword is searched for within a given time frame, providing valuable insights into user behavior and search trends and indicating the potential traffic and visibility that a given keyword can bring to your website.

High-volume keywords DB to Data be a goldmine, attracting significant organic traffic and potential customers. On the other hand, low-volume keywords may have less competition (we’ll get to that next), allowing you to carve out a niche and target a specific audience. Finding high-volume keywords relevant to your business is the ultimate goal of keyword research. You want to uncover those hidden gems with a high search volume that align with your products, services, or industry.



To find these, start by brainstorming relevant terms and phrases that your target audience might use when searching for solutions or information related to your business.  shoes and think about the language they would use. Then, leverage keyword research tools to explore the search volume for these keywords and identify the ones with substantial search traffic. For example, if you’re a roofing company offering various types and styles of roofs, but you want to bring more traffic and awareness to your metal roofing option, you would want to explore a few variations of key phrases your customers might search to find the more commonly used terms.