How To Determine An Influencer’s Value

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instead of “organic.”) Use Twitter’s trending feature It’s no secret that Twitter is a great platform for discovering and interacting with influencers. You can start conversations with mentions, make very good use of hashtags, and can also take advantage of its trending feature. Trending topics are based off of your profiles interests – and they can be a great way to find other popular social media profiles in the same niche.

Be sure to use it! Consider hiring an influencer marketing Bahamas WhatsApp Number agency If you’d rather just leave it to a professional, you can always try collaborating with an influencer marketing agency. But before you do, always research them first. What social network is their specialty? Do they have an established network of influencers? Most importantly, what are the niches and industries they’ve successfully worked with? Mention has already set up a list of what they consider to be some of the top influencer marketing agencies out there, and it’s a good place to start if you’re considering this approach.




To Your Brand Celebrity endorsements vs. micro-influencers This whole field of digital marketing emerged from the practice of celebrity endorsements, or in translation: paying outrageous amounts of money to a celebrity to throw in a mention of your product. This however, has several drawbacks: The fact that you are paying outrageous amounts of money The reach you get can be excellent for product awareness, but you aren’t targeting your specific buyer persona Their audience intuitively knows that the celebrity in question is endorsing your product because you’ve paid outrageous amounts of money Of course it’d be sweet if Beyonce shared your luxurious air freshener, or said she’s in love with your spa treatment.