Customer preferences, and the general

jahidur444

Condition of the market should be analyzed. In this last aspect, pay special attention to the seasonality of the industry, which may occur in many ecommerce. Business goals The price of the product largely depends on what business goals you want to achieve. The earliest mentioned by ecommerce include maimizing profits, gaining larger market shares, attracting new customers, and building a premium brand. Costs of production The price of a product often reflects the costs associated with its production. These include both direct costs, such as materials and labor,


and indirect costs, including: administrative and marketing. Determining the level of production costs will allow you to set a minimum price. It is intended to cover production and allow the store to achieve Middle East Mobile Number List profitability. Distribution costs In ecommerce, in addition to the production cost, the distribution cost is also important. It is related to transport, storage and order processing. Competition The price of a product in ecommerce is often determined by competition. Stores strive to stay competitive, which may result in lower prices or offering additional benefits. Value and customer perception of the product One of the most important factors influencing the price is the value of your offer to the customer. As we mentioned earlier, price and quality in an online store do not always go hand in hand. Many consumers are willing to pay more for a product of similar quality but offering unique eperiences or allowing them to belong to a specific group.





To determine the value of your offer to the customer, conduct survey or market research. Thanks to this, you will determine how much customers are willing to pay for goods with your logo. Customer profile The customer profile is also a factor influencing prices in ecommerce. The costs of purchasing a product should be tailored to a specific group of recipients  each group has different epectations regarding price and value. For eample, in a store with professional photographic equipment, prices will be higher than in an online store offering cameras for amateurs looking for cheaper .