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Product campaigns, display network, YouTube, Gmail, Google Maps and Discover cards. When creating a campaign, you need to supplement it with resources in the form of texts, graphics, videos and, of course, a product file. Then, based on data about your recipients, the campaign decides what resources to display, trying to meet a previously set goal, e.g. purchase, based on the automatic bid optimization strategy you have defined. For this campaign, you can choose from two of them: maximizing the number of conversions with the ability to determine target CPA, maximizing conversion value, where you can define your target ROAS.


How does the Performance Max campaign work This type of campaign is fully automated and based on selflearning algorithms. We have previously dealt with campaigns using a Algeria WhatsApp Number similar method smart product campaigns or flexible search ads, but this time Google Ads goes a step further, improving the operation of the algorithms and adding more resources to the campaign. This means that the ads are optimized automatically, and the tool itself adjusts the bids or mixes the uploaded advertising elements. During the Performance Max campaign, the system takes into account data from all advertising resources and analyzes user behavior when searching for and selecting products.





Then, on this basis, it optimizes the rates and buys places for advertising. It works in real time, so it delivers the best results across all ad spaces at any given time. It sounds like a selfsufficient, welloiled machine that you just need to fire up and watch it make money, right Unfortunately, in reality it looks completely different! Giving everything into the system's hands without thinking through what the outcomes might be can be very risky. Even before launching a campaign, you should create a solid strategy and optimization plan. Correct campaign segmentation and analysis of individual products will allow you to create an action plan that will be the driving force for the Performance Max campaign .