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This is how you will bring your prospects to maturity and they will then agree to communicate with you face to face. To seduce the modern buyer, you have to attract them on the Internet The BB purchasing journey is a step journey Buyer journey the length of the sales cycle Inbound Marketing First, the modern buyer realizes that he is encountering a problem and seeks to understand whether he must resolve it or whether he can deal with it.
Then, he validated the fact that it was essential to resolve his Mexico Phone Number Data problem and looked for relevant solutions. This is the Consideration phase. To conclude, he compared all the solutions at his disposal and selected the one that seemed most relevant to him. He seeks to validate that his choice is the best. It is only in this Decision phase that the BB buyer agrees to contact a sales representative . Your customers do not ask the same questions and do not have the same expectations depending on whether they are in the Awareness,
Consideration or Decision phase. To attract the modern buyer on the Internet, rather than contacting them by phone and getting rejected, you must create content on your website that answers each of their questions . In this way, you allow him to carry out his purchasing considerations at his own pace, you bring him to maturity and you can contact him at the best time. Marketing Generates Leads, Sales Converts The modern BB buyer imposes this on you Marketing must ultimately generate leads and feed their thinking on the Internet, sales must devote themselves to converting the most qualified and mature leads.
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發表於 2024-3-11 15:04:28